Last Updated: 1st December 2025

At ASG Store, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or purchase our products.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our site and services.

1. INFORMATION WE COLLECT

We may collect the following types of information:

a. Personal Information

When you make a purchase or create an account, we may collect:

  • Full Name

  • Email Address

  • Phone Number

  • Billing & Shipping Address

  • Payment Information (processed securely through third-party payment gateways—your full card details are not stored on our servers)

b. Non-Personal Information

This includes data such as:

  • Browser type and version

  • Device type

  • IP address

  • Pages viewed

  • Time spent on our website

  • Referring website URLs

c. Cookies & Tracking Technologies

We use cookies to:

  • Improve user experience

  • Analyse website traffic

  • Store cart and preference data

You can choose to disable cookies in your browser settings, though some site features may not function properly.

2. HOW WE USE YOUR INFORMATION

We use collected information to:

  • Process and fulfil your orders

  • Provide order updates and delivery notifications

  • Improve website performance and user experience

  • Respond to inquiries or customer service requests

  • Prevent fraudulent transactions

  • Comply with legal obligations

  • Send promotional emails (only with your consent)

3. SHARING OF INFORMATION

We do not sell or rent your personal information.
However, we may share your data with trusted third parties for the following purposes:

a. Service Providers

  • Courier companies (for delivery)

  • Payment gateways

  • Hosting providers

  • Analytics tools (e.g., Google Analytics)

b. Legal Requirements

We may disclose information if required:

  • To comply with laws or government requests

  • To protect our rights, privacy, safety, or property

  • To prevent fraud, misuse, or illegal activity

4. DATA SECURITY

We implement industry-standard measures to protect your information, including:

  • SSL encryption

  • Secure payment processing

  • Restricted access to personal data

While we take all reasonable precautions, no method of data transmission over the internet is 100% secure. You acknowledge this inherent risk.

5. YOUR RIGHTS

Depending on your location and applicable laws, you may have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate information

  • Request deletion of your data

  • Opt-out of marketing communications

  • Restrict or object to certain data-processing activities

To exercise these rights, contact us at store.asg@gmail.com

6. RETENTION OF DATA

We retain personal information for as long as necessary to:

  • Complete the transactions you request

  • Comply with legal, tax, or reporting requirements

  • Improve our services

Once no longer needed, your data is securely deleted.

7. THIRD-PARTY LINKS

Our website may include links to third-party websites.
We are not responsible for:

  • Their content

  • Their privacy practices

  • Their data handling policies

We encourage you to review their Privacy Policies before engaging with them.

8. COOKIES POLICY (DETAILED)

We use cookies for:

  • Session management

  • Remembering cart items

  • Understanding user behaviour

  • Improving website functionality

Types of cookies we use:

  • Essential Cookies – required for the site to function

  • Analytical Cookies – track usage to improve features

  • Marketing Cookies – show relevant ads (only if you consent)

You may modify cookie settings at any time in your browser.

9. CHILDREN’S PRIVACY

Our website is not intended for children under 13.
We do not knowingly collect personal information from minors without parental consent.

If we discover such data has been collected, we will delete it promptly.

10. INTERNATIONAL USERS

If you access our website from outside India, your data may be transferred and processed in India, where our servers and service providers are located.

By using our website, you consent to this transfer.

11. CHANGES TO THIS PRIVACY POLICY

We may update this policy from time to time.
Changes will be posted on this page with an updated “Last Updated” date.
Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

12. CONTACT INFORMATION

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: store.asg@gmail.com
Address:
ASG Store
50-51 Ashoka Shopping Centre, 2nd Floor
G.T. Hospital Complex, L.T. Road
Mumbai – 400001, India